Tourism Ireland in Great Britain kicked off the 2014 golf season this week, with a special media golf day at the top Hertfordshire golf course of Brocket Hall.
Around 26 leading British golf writers – representing major titles like The Independent, The Times, Daily Mirror, Today’s Golfer and Golf International – attended the event, which was organised by Tourism Ireland to highlight our world-class golf, this year’s Irish Open at Fota Island Resort in June, as well as links golf along the Causeway Coastal Route and the Wild Atlantic Way.
Two of the top golf tour operators in Britain also attended.
Golf holidays in Ireland are a major focus for Tourism Ireland in Britain, and in other key markets around the world, and the organisation has a busy programme of promotions under way to grow the number of golf tourists in 2014 and beyond.
David Boyce, Tourism Ireland head of sports tourism, said: “Our golf media day was an excellent platform to highlight our world-class golf to some of the most influential golf journalists in Great Britain.
“Tourism Ireland has a busy promotional programme under way, to encourage more golfers from Britain to consider a golfing holiday in Northern Ireland.
“We are highlighting the fact that we have some of the very best golf in the world, emphasising ease of access and the value of a golf holiday in Northern Ireland and the island of Ireland.”