Some 9 million travellers worldwide will be targeted over the coming weeks in a new tourism promotion for Northern Ireland. Tourism Ireland has teamed up with KLM to highlight its flight from Amsterdam to Belfast, as well as transit possibilities with KLM via Amsterdam’s Schiphol Airport to Belfast.
The promotion also includes a competition, organised in conjunction with Visit Belfast, offering potential visitors the chance to win a trip to Belfast. And Tourism Ireland is also highlighting Belfast – with KLM and Visit Belfast – on the Cityzapper website, where Belfast is the destination of the month.
The KLM flight, which operates daily, is good news for tourism from the Netherlands to Northern Ireland and for tourism from other countries, as Amsterdam is a key European hub, with KLM offering excellent connections via Amsterdam from other European countries, North America, Asia and the Middle East – making it easier than ever for prospective holidaymakers in those markets to get to Northern Ireland. Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland.
Karen van der Horst, Tourism Ireland’s manager in the Netherlands, said: “We are delighted to partner with KLM to maximise the promotion of their flight from Amsterdam, to help grow tourist numbers to Belfast and Northern Ireland. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.
“The Netherlands is an increasingly important market for tourism to Northern Ireland. Our natural landscapes and coastline, our culture and heritage greatly appeal to Dutch travellers, who also enjoy opportunities to engage with local people.”
Figures published by NISRA last week confirm that we welcomed an extra +17% visitors from Mainland Europe in 2015. Tourism Ireland is determined to ensure that growth continues and has an extensive programme of promotions under way in the Netherlands, and elsewhere across Mainland Europe, throughout 2016.