Silver style success for Aoife at Wella Trend Vision

Aoife Laverty and her  model Rachel Hastings with presenter Claudia Winkleman
Aoife Laverty and her model Rachel Hastings with presenter Claudia Winkleman

Once again the Joanne O’Neill hairdressing Salon in Dunloy has put County Antrim on the national hairdressing map.

Salon stylist and colourist Aoife Laverty took the coveted Silver award at the prestigious Wella Trend Vision Final at the Roundhouse, London.

This accolade comes hot on the heels of the news that proprietor Joanne is the only Northern Ireland finalist in the Avant Garde section of the prestigious British Hairdressing Awards.

The Wella Trend Vision Final was Aoife’s first foray into competition and Joanne couldn’t be more delighted for her protege.

“I talked Aoife into doing the competition because I felt she had enough talent and experience to take part,” commented Joanne. “I had won Silver at it myself on two occasions and knew what a great experience it would be for her.

“First she had to compete in the Wella Ireland final and she was the only competitor from the north. She had to select a theme, which was ‘Journey of Enlightenment’ and produce a mood board of her concept. She then had to do a photoshoot and the image was sent to Dublin and then London. For the Dublin final she had to create her style live and from there she was selected to go to the London finals.”

Having taken the crtique on board from Dublin Aoife set off for London with the support of Joanne.

“I told Aoife to go out and enjoy herself. She was very nervous before hand because she was worried she wouldn’t be able to re-create the style in the time frame,” added Joanne.

“It’s a very intense competition. You have three hours to do a full colour and blow dry, do the makeup and styling from scratch and then you have to make a six minute presentation to the judges and Aoife had to make hers in front of Nicky Clarke. She had to show her mood board and explain how she had transformed her model.

“We were over the moon when Aoife won Silver. We went along hoping to win something and to get Silver in your first competition is such a fantastic achievment. Claudia Winkleman, who was the presenter at the finals, also commented on how much she loved Aoife’s look and said to say hi to everyone in County Antrim which was a lovely touch.”

With a Silver award for her first competition, Aoife now has the taste for success.

“Aoife just loved competiting and said she can’t wait to do it again,” said her very proud boss. “It was a big salon effort and we wouldn’t have had the success without the help of all the team including make-up artist Rolanda O’Boyle and clothes designer Jessica Brandt.”

There is little time for the Dunloy salon to rest as Joanne’s big night at the British Hairdressing awards will take place on 23rd November.