The 36th annual Milwaukee Irish Fest – the largest celebration of Irish culture and heritage in the United States – took place in Wisconsin recently.
With a huge audience of about 150,000 visitors, the four-day festival was an ideal opportunity for Tourism Ireland to showcase us as a superb holiday destination. A large delegation of tourism enterprises also attended.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland’s presence provided another excellent platform to showcase the diversity of our heritage and culture – and was a good opportunity to invite some of the many people of Irish descent living and working in the US, as well as those with Irish connections or an affinity for the island of Ireland, to come and visit. The US is an extremely important market for tourism and 2016 looks set to be another record year. Tourism Ireland is determined to ensure that growth continues and we have a programme of promotions under way in the US throughout 2016.“