Roadshows celebrate Tesco Taste NI

Tesco has been encouraging local people to quite literally enjoy a taste of summer with a series of special outdoor Summerfest roadshows aimed at offering visitors an opportunity to sample a fabulous range of local produce, all of which is now available in Tesco Balymoney.

The initiative, under the Celebrate Taste Northern Ireland 2012, aims to help local shoppers appreciate the wide range of high quality local produce available across Tesco stores and provide local producers with an important promotional platform to market their brands.

At each event Tesco chefs cooked up a range of tasty treats for visitors to sample, with entertainment being provided by U105.

Chef Wendy Donaldson in action preparing locally sourced produce for visitors to Tesco Summerfest in Ballymoney.. For more information on Celebrate Taste Northern Ireland 2012, logon to