Hundreds of eager shoppers had queued for hours to form long queues ahead of the grand opening.
Photographer Tony Hendron was on hand to capture the atmosphere of the big event.
17. A special morning
Primark Rushmere store manager, Cherie McCord speaking at the opening ceremony on Friday morning. PT50-214. Photo: Tony Hendron
18. Flags at the ready
Primark staff ready for the big opening. PT50-213. Photo: Tony Hendron
19. Ready and waiting
All ready to make a start on their shopping at the new Primark Rushmere are Letitia Leathem and Eileen Balmer. PT50-208. Photo: Tony Hendron
20. Marking the occasion
Upper Bann MLA, John O'Dowd, left with Rushmere Centre manager, Martin Walsh. PT50-212. Photo: Tony Hendron