Mayor launches ‘The Ultimate Road Racers Experience’

Ballymoney Mayor, Councillor Bill Kennedy, an ex road-racer, has launched “The Ultimate Road Racers Experience” developed by Awakin™ Digital Publishing

Speaking after the multi-media presentation launch event John Bustard from Awakin™ Digital Publishing, said: “this app, originally created to celebrate Armoy’s famous road racers, has some classic footage and interviews, charting the rise of Joey Dunlop and the famous Armoy Armada. I hope visitors will enjoy the smartphone experience, which is part of Go Explorre NI, you can download and literally ‘Go Explore!’. It will revolutionise the travel experience”.

Welcoming the new product Mayor Kennedy said: “There has been great advancement in the use of this new electronic media as a marketing tool. I congratulate John on the development of The Ultimate Road Racers Experience.

“The Tourist Board invite visitors to our shores to ‘explore more’. In this premier tourist region, where we have the a host of attractions along the causeway coastal route, there is much to explore and much to see and do. We will soon be welcoming many thousands of visitors and competitors to the relentless NW200 road race. In Ballymoney the Robert Dunlop Sculpture Fund will be unveiling a statue of Robert.

“The Awakin Digital Publishing exciting new product with its road racers theme will greatly increase the visitor experience in 2011 as we take visitors further into the heart of North Antrim. I believe, too, that our tourism potential will continue to grow as this new electronic media continues to grow.”

More information about how the application can be found at or you can also go to our facebook page The publishing company has also teamed up with, the premier events site and social media strategists for Northern Ireland who have created a huge NI fan base of over 14,000 connections on social media, and attracting almost 20,000 visits a month.