Gordons Chemists on Main Street and Church Street would appeal to all women aged 40-49 and 70+ to call into their local store on Friday 19 October 2012 during ‘Breast Action Day’ to sign up for a free breast screening or simply sign the ‘Ribbon of Hope’.
The Breast Cancer Awareness Campaign is running in-store throughout the month of October, however this is the focus day for ladies to sign up for a breast screening with Northern Ireland’s leading local cancer charity, Action Cancer.
Since the partnership began five years ago, 2,300 women have completed request forms instore and, in addition to providing self-referral forms, Northern Ireland’s leading independent pharmacy chain is committed to supporting Action Cancer with instore fundraising. Staff and customers have raised a vital £150,000 towards the screening programme and customers can call in on 19th October and sign the ‘Ribbon of Hope’ to help with the fundraising total and encourage women across Northern Ireland who have been effected by breast cancer.
John Clark, General Manager, Gordons Chemists, said: “This is our fifth year supporting Action Cancer’s Breast Cancer Awareness Month. Our staff are committed to the campaign and building on the vital funds we have raised over the last four years so on 19th October our stores will be decorated with splashes of pink as we celebrate the day in a fun and focused way to help saves lives.
“We decided to introduce the ‘Ribbon of Hope’ this year to give customers an opportunity to add their signature to a ribbon to encourage other women effected by breast cancer, to remember friends or loved ones they may have lost to this disease or maybe even to give themselves hope as they undergo treatment. We are really looking forward to assisting the campaign with new requests for free breast screenings from the self-referral forms completed in-store and to raising funds to save, support and reassure.”
Across Northern Ireland on Friday 19 October, Gordons Chemists will be dressing their stores and staff in pink to celebrate the fact that early detection saves lives. You can support the campaign by buying a pink ribbon, a raffle ticket or simply by making a donation in store and signing the ‘Ribbon of Hope’.
Call into your local Gordons Chemists throughout the month of October, contact Action Cancer on tel 028 9080 3344 or visit www.actioncancer.org for further information.