TOURISM Minister Arlene Foster promoted Northern Ireland as a business and leisure destination at the ITB Berlin travel show, in Germany, last week.
ITB Berlin is an annual world-wide travel show, which attracts over 170,000 visitors, of whom 113,000 are trade visitors.
Speaking at the event Arlene Foster said: “Germany is a very important European market for Northern Ireland tourism as, after China, it is the world’s largest outbound travel market, with over 70 million trips abroad taken each year.
“Attractive scenery, friendly locals and plenty of things to see and do, consistently hold the top three places in German people’s top ten reasons for choosing a holiday destination – all of which Northern Ireland offers in abundance. Our challenge is to convince even greater numbers of Germans that now is the time to visit Northern Ireland, given the vast array of worldwide destinations available.”
Attendees at the five-day show included leading travel writers, tour operators and travel agents, not just from Germany but from all over the world, as well as many thousands of German holidaymakers all looking for ideas and suggestions for their next short break or holiday destination.