Asda Coleraine store donates over 25,000 meals

Asda stores in Northern Ireland have donated 223,821 meals, including 25,654 from the Coleraine store, through its back of store donation scheme, giving vital support to local charities and community organisations.
By Una Culkin
Published 11th Jan 2021, 05:17 BST
Updated 11th Jan 2021, 15:14 BST

Thanks to its partnership with FareShare, over the past three years the supermarket has been able to donate much-needed quality, in-date produce, often including bread, bakery items, fruit, vegetables and eggs. These products can no longer be sold in store due to shorter sell-by dates.

With help from Asda colleagues and FareShare, charities and community groups can receive up to five collections a week from Asda supermarkets, superstores and supercentres across the country.

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The scheme is part of the supermarket’s Fight Hunger Create Change programme and has been rolled out to all of its stores and depots able to donate surplus food. This rollout has meant that the supermarket has donated 3m meals this year alone.

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Related topics:ASDANorthern IrelandColeraineFareShare