Christies Direct celebrates win at Direct Commerce Awards
Ballymoney pet grooming supplier Christies Direct has been named as winner of the Outstanding Agility in Response to Covid-19 award at the 2021 Direct Commerce Awards.
This is the fourth award the company have scooped at these esteemed retailing industry awards, having been previous two time Annual Sales - B2B winners in 2018 and 2019, and winner of Best Digital Performance - B2B in 2018.
Despite the various, and ongoing challenges of a global pandemic, Christies Direct saw traffic to the ecommerce website grow by 59%, with all orders dispatched each month from their warehouse in Ballymoney. The company also successfully pivoted to support a new customer cohort, pet owners, while the core customer group, professional groomers, were forced to close during lockdown.
Colin Christie, CEO said: “Christies Direct are delighted win the award for Outstanding Agility in Response to Covid-19 2020 was not our average year, but one where the Christies Direct Team successfully navigated a global pandemic, furlough, working from home, and the closure of groomers. “The creativity, agility and dedication of staff across all departments allowed us to quickly and successfully pivot and maximise on the pet owner market when professional groomers were closed and ensured that orders were dispatched to customers in over 90 countries, even when we had 58% of staff on furlough. This award is a fantastic recognition of all this hard work. Our customer-centric approach to business ensured our customers new and old felt fully supported during challenging times, and has resulted in the company not only surviving the pandemic but also experiencing significant growth in all areas.”
The Direct Commerce awards are in their 22nd year and recognise excellence in B2B and B2C, direct and multichannel retailing. Other shortlisted businesses included Cox and Cox, Iceland Food, Fruugo and Fairfax and Favor.
The judges said the award was “richly deserved” and that the Christies Direct application shared an “innovative, engaging and beautiful story”.
Christies Direct are animal grooming experts with over 29 years’ experience in the professional pet grooming industry, selling to professional groomers in over 90 countries.
Their brand, Groom Professional is Europe’s fastest growing pet grooming range with over 800 lines providing everything professional groomers need for their salons.
A message from the Editor:
Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.
In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper whenever you are able to do so.
Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.
With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper when you can safely.
You can also enjoy unlimited access to the best news from across Northern Ireland and the UK by subscribing to newsletter.co.uk
With a digital subscription, you can read more than five articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit https://www.newsletter.co.uk/subscriptions now to sign up.