The Police Service have re-launched their Domestic Abuse Advertising campaign.
The campaign is designed to encourage the reporting of incidents and make domestic abuse victims aware that they can take steps to stop it.
Speaking about the initiative, Inspector David Anderson of Ballymoney PSNI, said:
“We know from our research that incidents of domestic abuse rise over the festive season and unfortunately many incidents of domestic abuse still do not get reported to the Police Service. I would encourage all victims of domestic abuse to come forward and report the matter to the police. “It is important that people are aware they no longer have to endure abuse, that there is support for them and a means through the law to address the situation they are in.”
Gail McLaughlin from Women’s Aid added:
“Traditionally we see an increase in referrals to our services during and after the Christmas break. Some of these referrals come from PSNI and other agencies but many women come to us directly. As an organisation we welcome the increase in reporting of abuse – we know that it’s happening, to an estimated 1 in 4 women across Northern Ireland and feel encouraged that victims are coming forward. We are happy to support this initiative by PSNI and can assure anyone living with abuse that they are not to blame nor are they on their own – support from a range of agencies is there for them.”
The campaign also aims to publicise the 24 hour Domestic Abuse helpline phone number which is 0800 917 1414.
‘The campaign is designed to encourage the reporting of incidents and make domestic abuse victims aware that they can take steps to stop it.’