The Active Communities Project was officially launched in the Joey Dunlop Leisure Centre recently.
Active Communities is a joint project in the Causeway Cluster of Councils, with Limavady acting as lead council.
It is a 100% funded project which will run for three years.
During this period over £760,000 will be invested by Sport Northern Ireland within the Causeway Cluster area to employ a team of eight Coaches and Physical Activity Leaders (two per council) to increase participation in sport and physical activity.
Research shows that non-engagement in any sport is particularly high among older people with around 82% of those aged 50+ years not participating regularly in any sport.
Similarly about 87% of people with a disability are non-participants.
The council’s two coaches will concentrate on these two groups.
In addition the investment provided by Sport Northern Ireland enables the Multi Skills Coaches to work with clubs in the borough to not only increase participation, but to help to improve their club structures to ensure that they are properly governed and quality focused.