Traders in Ballymoney have been urged to support plans for ‘A Taste of Italy’ to celebrate the Giro d’Italia bike race.
Chamber of Commerce President, Winnie Mellett, said it was a case of ‘Ready, Steady, Pink’ as she and Council Head of Corporate Services, Liz Johnston, launched the event along with three town traders last week.
The campaign starts with a pre-race Pink Disco Party at the Diamond on Saturday and there has been a call to shops and eateries to offer the best of Italian cuisine and culture, fashion and flair, fragrances and accessories in the coming days.
Encouraging local people to get in the pink spirit the Chamber President put out a call to shoppers and shop staff to “dress code Pink, make it memorable, be eye catching, turn heads and attract cameras”.
Speaking ahead of the main event Alderman Bill Kennedy, Chair of Development Committee and President of Armoy Motor Cycle Club said: “Final preparations are in hand for the Ballymoney welcome.
“Council are preparing to festoon the key points along the Ballymoney route with pink bunting, balloons and other pink features, while the shops, cafes and pubs line up the pink with window boxes, window displays featuring famous Italians, embracing Italian culture and celebrating good food.
“I am delighted the race is coming to our doorstep and we look forward to welcoming the world’s top cyclists, their support teams, TV crews and international media, to the home of road racing motorcycling legends”.
Two hundred elite cyclists from across the globe start on the slipways of the Titanic this Friday and will pedal their way to Ballymoney, arriving 11-12.30 on Saturday before travelling to Bushmills, Ballycastle through the beautiful Glens Of Antrim and Causeway Coastal Route back to Belfast.